Commercial leadership · Consulting · Development

The strategy
of growth.
The power of people.

I’m Gülşah. I bring together clear strategy, strong relationships and growing teams to drive commercial growth.

19+ yearsIn sales and leadership
Cross-borderInternational commercial management
End to endFrom sales to customer experience
3 languagesTurkish · English · German
Two paths, one purpose

Turning potential
into performance.

01 /

Commercial leadership for your organization

A leadership approach that aligns sales, commercial growth and customer experience — taking ownership, developing teams and turning transformation into action.

  • Sales Director / Head of Sales
  • Commercial Director roles
  • Country and multi-country commercial responsibility
Discuss a leadership opportunity ↗
02 /

Consulting & training for your business

Practical, experience-led work tailored to your business to strengthen sales processes, customer relationships and team capabilities.

  • Sales strategy and commercial transformation
  • Customer experience and process improvement
  • Next-generation sales leadership workshops
Explore areas of work ↗
For individuals

Discover your potential.
Move forward with courage.

Let's work together to draw on your experience and find a clearer path in sales and at important moments in your career.

01 /

Sales coaching

One-to-one sessions focused on your goals and real situations: prepare for sales conversations, strengthen customer relationships and develop your own approach to selling.

Discuss sales coaching ↗
02 /

Interview coaching

Prepare one-to-one to communicate your experience naturally and persuasively, tackle challenging questions and express yourself with greater confidence in interviews.

Discuss interview preparation ↗
Areas of work

Clearer direction.
Stronger execution.

01 — Commercial growth

Where will growth come from?

Customer and channel prioritization, value-based pricing, pipeline management and performance reviews. Translating strategy into an action plan your team can execute.

02 — Customer & transformation

How does experience create value?

A holistic view of the sales and after-sales customer journey. Connecting CRM adoption, digitalization and process improvement to customer and business outcomes.

03 — Leader & team development

How can teams reach their potential?

Effective feedback, development conversations and performance management for sales leaders. Hands-on workshops and team sessions built around real sales scenarios.

Experience

Strategic thinking,
grounded in experience.

2024 — 2026

Danfoss Climate Solutions

Senior Sales Manager · Türkiye, Azerbaijan and Georgia
P&L ownership, growth strategy, sales team leadership, forecasting and customer relationships.

2019 — 2024

Danfoss Power Solutions

Sales Manager · Germany / DACH
International account management, commercial responsibility and team leadership, with a background at Eaton Hydraulics.

Earlier experience

Eczacıbaşı Building Products

Customer Relations & Marketing
Global after-sales operations, customer experience, authorized service networks and end-to-end digitalization.

Get to know me

“Good strategy sets the direction.
It is brought to life by people.”

I combine the analytical perspective of industrial engineering with the relationship-building power of sales and the responsibility to develop people. To me, commercial success means growing value for both the customer and the business.

Drawing on experience in Türkiye and international markets, I focus on asking the right questions, bringing clarity to complexity and aligning diverse teams around a shared purpose.

Education
Marmara University · Industrial Engineering
Northern Illinois University · Master’s degrees in Industrial Engineering and Industrial Management
Learning & community
Harvard Business School Online · Ongoing business studies
LEAD Network Türkiye · Volunteer activities
NEGOTIATION TOOL

Prepare strategically.
Negotiate with confidence.

Create your negotiation plan for business and personal conversations.

Build your negotiation plan →
Let’s start a conversation

Your next chapter
of growth starts here.

A leadership opportunity, a business consulting challenge or individual coaching. Let’s start with your goals.

Gülşah Aksu Ayaz

Istanbul · An international perspective
Turkish / English / German

My LinkedIn profile ↗

Connect with me or send a message through my LinkedIn profile.